Most growing content creators know the frustration associated with having one of their videos go viral, generating thousands or even millions of dollars for the host platform, and only receiving a disappointing fraction of that revenue. An even worse feeling is being a content creator who grinds out hit after hit video and develops a large and dedicated fan-base but whose only source of revenue is selling T-shirts and accepting tips. Celebrity is fleeting and there is never a better time than the present to figure out how to monetize your fan-base. If they truly love your content, asking your fans for money is not a betrayal of their trust, rather it is a fair approach to let them show their appreciation and compensate you appropriately.
So You Are Probably Thinking, “I Know I Want My Fans To Pay Me For Content, But How?!?!?”
First and foremost, you need to make sure you are set up with your own video streaming site on a platform that allows you to accept payment for your content. This does not mean abandoning the place where you built your fan-base. If you are a YouTuber, stay on YouTube, but also open up shop on an additional platform where you can sell content to fans.
Full disclosure, this is an OTT/VDD so of course I am going to tell you our content delievery system is your best option — but that doesn’t make it untrue. Our model has fairer rev share, puts you fully in control of your video distribution with your own website and apps that instantly synch with your existing content, and has the most customizable options for how you want to sell content to your fans (Video on demand, Subscription service, Advertisements, and yes, even T-shirts in a merchandise store.) Oh, and it minium to setup and can be free to use! There are other options out there and you should do your due diligence before deciding into which basket you place your eggs.
It Is All About Exclusivity.
Exclusivity is the reason you want to sit at the cool-kid table at lunch, fly first class, and have a Netflix account. It is also the same reason fans will leave your native platform (YouTube, Facebook, Vimeo etc.…) to visit your own video streaming site and pay you for your content. It all starts with exclusivity.
This means saving some content, or creating new content that you plan on only posting to your site. Once you have done this, your fans will have the necessary carrot to follow you anywhere! If you choose to monetize that exclusive content and it is amazing, fans will be shouting, “Shut up and take my money!”
What Kind Of Exclusive Content?
There is no limit to the type of content you can make exclusive. Here is a list of some of the most effective use cases for your site.
Release A Movie/ Documentary:
Who doesn’t love a good movie? Showcase your content in a longer form video and turn yourself into a silver screen star. Promote the movie by sharing sneak peaks and trailers on your native platform. Just as with a Hollywood film, you will develop hype amongst your fans, who will race to your site once the picture is out. A movie is the style of content that fans are most accustomed to paying for and lends itself to a one-time Video-on-Demand payment. For more on self distributing a film, check out this article.
Release A Series:
In this era of binge watching, viewers are constantly on the prowl for the next series to watch in one sitting while ignoring all responsibilities. Why not help them dodge the grim realities of life and get them caught up in your own show? Release a trailer and the first episode or two on your native platform for free. Once fans are firmly placed on the edge of their seat by a cliff ending episode, direct them to your site where they can watch the rest of the series for a one-time video one-demand fee. Or release episodes one at a time, racking up the bucks with a subscription fee as fans keep up with the latest episode.
(taken from www.unreel.me)
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